Amazon Fresh Reviews Summary

Store Atmosphere

Pros:

• "Beautiful, spotless facility teeming with helpful employees."
• "Nice addition and update to what was becoming a rough and abandoned-looking area."
• "Very modern and ultra clean."
• "The establishment was sparkling clean."
• "Unusual to say the least, but in a attractive and thoughtful way."
• "The store has the most Amazon experience I had had walking in a store."
• "The team members are nice, and I love being able to just walk out."

Cons:

• "For me, I couldn't get past all the cameras and the very sterile atmosphere."
• "Place is depressing!"
• "The inside is plain ugly! No decor whatsoever."
• "Kind of eerie in there—very dystopian with all the sensors and cameras."
• "Sterile, cold environment."
• "The store itself feels dark and cold; the floor being dirty also hurts."
• "Just cold. Always try to be outside as quick as I can."

Shopping Experience

Pros:

• "I loved the fact that NO money transactions took place... I scanned in...was followed by 100s of cameras...if I needed help...Alexa was available."
• "It's kind of an interesting process where you could literally go there naked with no phone or credit card or anything, and buy stuff."
• "I grab what I need or want and simply walk out."
• "Pro: wide aisles, easy to navigate, wide variety of price points for products."
• "It's a quirky place with friendly workers."
• "I love being able to run in, grab what I need and run back out with no lines."
• "You can be in and out very easy. There is a zero checkout lane. When you are done shopping, you just leave."

Cons:

• "There aren’t many employees to help you."
• "I have been to the store three times now. Each time has been very disappointing."
• "I’m not sure why anybody would go to the store more than once."
• "Didn't seem like there were many items on sale."
• "The lack of people might be a draw for some, but I thought the shopping experience felt impersonal and just strange."
• "Some produce is really expensive by the piece."
• "It takes a very long time to receive a receipt."

Customer Service

Pros:

• "The staff was incredibly friendly and helpful."
• "Employees are nice."
• "The employees are nice and helpful."
• "Lutisha is a wonderful check out employee! She is thoughtful, gives awesome customer service, and bags everything beautifully!"
• "Vincent was kind, patient and knowledgeable and was happy to help me."
• "Helpful staff available for guidance if needed."
• "Lots of employees were around to help people who aren't sure how it works."

Cons:

• "Cashier was adamant about not being able to help me with a Amazon gift card that I wanted to use for my purchase."
• "I talked the 2 workers and they have poor attitudes and are clueless on how to handle issues."
• "The Amazon Fresh store in Broomall is a dirty store with rude employees, especially management."
• "Customer service is no service."
• "Staff so unhelpful and rude I stood in front of the deli for 5 min and listened to what sounded like a party going on in the back."
• "When asked, a worker didn't know what 'Housewares' was or where in the store I might find it."
• "And if you discover a problem with said receipt, you then have to call or chat regular Amazon, what an ordeal."

Pricing and Selection

Pros:

• "Fresh baked bread is really good and at prices that rival Lidl."
• "Huge and fresh selections of just about everything. Excellent prices."
• "Prices were competitive and even better than my local Giant."
• "$1.99 asparagus not bad either."
• "They have the best prices on soda, and lots of deals around the store."
• "Prices are good especially for Amazon Prime members."
• "However, prepared chicken is 4.99 way cheaper than the other guys."

Cons:

• "Prices were 50% higher than Walmart or Costco."
• "Prices on most items are ridiculous."
• "A little more expensive than your traditional grocery store."
• "The prices are slightly higher than any store around, the produce is kind of lame."
• "More often than not, prices are not as low as competitors, and vary wildly."
• "Half decent selection and the items are a little bit overpriced."
• "Overall the prices are about 15-20% higher than most stores."

Technology and Innovation

Pros:

• "Everything is digital from the moment you walk in until you leave."
• "Strange experience. I liked that they sold both products you find at typical grocery stores + the 365 by WFM brand."
• "The 'just walk-out' shopping technology, which is a really convenient time-saver."
• "It’s a cool concept."
• "The pièce de résistance here is the take-your-stuff-and-walk-out technology."
• "Awestruck how fast one could shop that too without any laborious physical check out."
• "Such an cool experience! This makes grocery shopping 20 times more fun!!"

Cons:

• "It's cool in principle, but it means video surveillance."
• "Over priced and 100's of cameras watching you."
• "Con: the lighting is DARK all of the shelving is black and absorbs a ton of light."
• "Just cold. Always try to be outside as quick as I can."
• "The only negative is that the marketing department really failed our community."
• "Normal grocery stores offer a wider selection of products."
• "Limited selection compared to Giant or Wegmans."