"One of the best ice cream in town, strong texture and flavour, lots of choices from Vanilla, chocolate to fruity flavour."
"The ice cream is very good with some unique flavors."
"The ice cream is amazing, the number of flavors is amazing, and the organization is amazing."
"The coconut Thai tea was very good and the flavor profile was really deep, both the coconut and tea flavor come in waves, but manage to balance and enhance each other."
"Every single flavor is so rich. You’ll taste the exact ingredient that you get."
"The variety of ice creams are very unique and delicious."
"The ice cream is rich and delicious no matter what the flavor."
Cons:
"It’s diary free so the Ube flavor was truly not the best I’ve had."
"Really wasn’t impressed. Their ice cream is mediocre. It’s more icy than creamy."
"Unfortunately it had a very distracting grittiness all throughout that was either from the churning of the fat or the banana fibers."
"Had the creme brulee ice cream and the Edible Schoolyard NYC Mint chip. The creme brulee was very meh, and the mint chip wasn't good at all."
"The chocolate was a bit more watery and less creamy than I would have liked and it didn’t really taste like bananas."
"The coconut thai tea one is absolutely terrible. It tastes like tea/coffee filter water."
"The coconut ash ice cream was also very disappointing. It literally didn't taste of anything: not coconut, not ash."
Service
Pros:
"People taking and making orders were very nice!"
"They are fast once they have your order put in."
"The employee who was there was by herself on a nice, warm Saturday. She was very patient but very efficient."
"The service is EXCELLENT."
"Guys behind the counter are patient handing out samples."
"Delicious ice cream and everyone who worked there was friendly."
"The staff was very patient despite the long line."
Cons:
"You can be 20th in line and wait an hour."
"Ice cream tastes great and they have unique flavors. The service is terrible and the process is not made to be fast."
"Staff is beyond rude, and it obviously comes from stingy management."
"Be aware this place has the slowest service one any ice cream place anywhere."
"Service is completely incompetent – if the line is out the door (meaning ~10 people), budget 30 minutes to an hour of waiting."
"Service, on the other hand, is about as bad as you will experience in New York."
"The absolute worst service I have ever seen in an establishment."
Price
Pros:
"A little pricy but on par with Van Leeuwen (~$14 for a mini cup and a regular cone with no toppings/dips/etc.)"
"It was also pricey, $5.99 for one scoop then again this is SoHo soooo it’s pretty on par for other eateries in the area."
"Portions are standard scoops, and though a bit pricey, you can't find this flavor at Cold Stone."
"The only downside is the price which is about $6 for a scoop, however at least visiting once is definitely worth it!"
"If you want quality, you have to pay for it."
"Price was very reasonable, especially for it being so good."
"The price is reasonable."
Cons:
"You'll pay $5 for a single scoop but they make each batch by hand."
"You can’t try flavours beforehand neither and it was quite expensive."
"It's overpriced based on the portion size they give you."
"Ludicrously overpriced and far from good non-dairy ice cream."
"It’s honestly kinda expensive. Around $13 for the largest size+1 topping."
"Also, it is over-priced, to the point where you look at your miserly 2 scoops, and think 'I paid that much for this'??"
"Also st $4.35 per scoop, I would expect a lot better quality."
Ambiance
Pros:
"The store is great too I love sitting at the counter and reading the paper while I enjoy a delicious treat."
"The shop has a clean, upscale ice cream parlor feel to it!!"
"The space is small but it’s nice and clean."
"The shop is super cute and bright yellow. Great spot for someone who wants a yummy soft serve!"
"The ambiance is adorable, very clean and diner-esque."
"Trendy place without enough seating, but excellent for taking a date after dinner in Nolita."
"Great stuff, good flavor options, friendly laid back atmosphere with an old diner vibe."
Cons:
"Seating is minimal because the shop is small."
"The place is really small with limited seats."
"It’s a small space so you can’t really sit down."
"The place is small so expect to be packed inside or eat outside."
"Seating area smells bad."
"There isn't enough seating for larger groups."
"The space is very small, they kept yelling at customers to keep the door closed."