"Mike and Jamal are amazing! This is our first experience buying a BMW (X3). The customer service and expertise was beyond our expectations."
"The entire experience at Edison BMW was a testament to their commitment to customer satisfaction."
"I highly recommend Open Road BMW! They have a very friendly and knowledgeable staff!"
"Everyone here was so lovely! Sonny was very polite and answered all the questions my family and I had."
"The staff at the dealership were knowledgeable, attentive, and genuinely enthusiastic about BMW's vehicles."
"The staff is super friendly and knowledgeable."
"I had the best experience at Open Road BMW of Edison."
Cons:
"Your sales guy must’ve had a BAD day because he wasn’t inviting or friendly at all!"
"The sales person we met this afternoon seemed wasn’t interested in selling a car to us."
"Never have I encountered a team of people who lack integrity and ethics in dealing with customers like the salespeople and financial manager of this company."
"The customer has no right. The salesman was arrogant and unfriendly."
"Just awful, no integrity and 0 customer service. Avoid them at all cost."
"For a BMW dealership, I expected a superior customer service and I received the worse customer service and integrity possible."
"Also, the staff is not well trained at Open Road. Front desk person just lets you hanging and cannot be bothered."
Sales Experience
Pros:
"Bought a BMW 530i xdrive w/ M pkg from Paul Moomjian. Had a great experience overall."
"This was the smoothest, quickest and most hassle free car purchase we have ever made."
"Absolutely perfect experience. Just the way I like to do business."
"By far the best car buying experience I have ever had."
"I wish I could give this dealership/salesperson more than 5 stars. Super easy process from the time I walked in the door to the time I walked out with a new car."
"We had the best purchasing experience at BMW Open Road!"
"Great experience with this dealership. I bought three cars from here and every time my experience has been superb."
Cons:
"I’m unsure what they do in their shops to people’s vehicles. They would not take responsibility of it and just blame in the age of the vehicle."
"This is outrageously preposterous! The people here treated me worse than a stray animal."
"I was lied to, misled and deceived by the salesman into purchasing a vehicle which did not have the accessories I specifically requested."
"Very bad experience at this dealership."
"Please be mindful when you visit this dealership. 100% would not recommend it to anyone."
"I will NEVER ever lease / own another BMW IN MY LIFE. Do not waste your time."
"These aggressive unethical vultures should not be tolerated and allowed to sell or represent prestigious engineering machines like BMW."
Product Knowledge and Expertise
Pros:
"Lamar, the BMW genius, was great in explaining all the features of my new car and for the initial set up."
"Nick is a pro in all questions regarding how to deal with the new car."
"Chris is genius in his area, he is a friendly guy with in-depth knowledge of the vehicle."
"Chris was a real genius! He helped me set up all my accounts on the new BMW X5 and connect all my profiles and devices."
"Kris played a crucial role in helping me understand my car's various features; without his expertise, I would've been lost."
"Rodrigo’s expertise and guidance were invaluable in making the right choices for our family."
"Chris was extremely helpful and polite with a vast knowledge of the vehicle and options."
Cons:
"I even asked your sales manager if it was more than 350 would you guys cover the remainder and his answer was no!"
"Took my vehicle for a PVC valve recall and on my way home I couldn’t drive my car."
"The mechanic made a video of diagnostic and simply said its food stuck in it that's why its broken and they won't cover it by warranty!"
"Don't get serviced from a place that can't even admit fault."
"Maybe the shopping experience here is good but I can say that the service department needs improvement and is very poor with communication."
"I tried to set up a good date and time to drop the car off but each time I never got a call back."
"When I get there the salesperson tells me that the car is not at the dealership and is the body shop."
Facility and Atmosphere
Pros:
"The showroom itself is a sight to behold - spacious, bright, and displaying a vast array of BMW models that cater to every taste."
"Open Road BMW has recently moved to a brand new building, and it's evident that they've gone above and beyond to create a welcoming and enjoyable atmosphere for their clients."
"The showroom itself exudes class and sophistication, reflecting the BMW brand's essence."
"The layout was spacious and organized, allowing me to explore the range of models comfortably."
Cons:
"Don't make me wait 20 minutes, chase you down, only to have you tell me it hasn't been washed but I can take it back dirty."